Auction …
The
Real
Estate
Marketing
Alternative.
Did
you know that auctions are the
fastest-growing method of buying and selling real estate? It’s true,
and that’s why more and more knowledgeable real estate agencies are employing
the services of auction professionals. Gone are the days of only auctioning
depressed properties. Today, multi-million dollar properties are sold at auction
because, for many sellers, auctions have become the first choice of
selling, not the last!
Frequently Asked Questions?
Shouldn’t I try to sell my real estate privately first, then go to auction?
No. Real estate auctions actually are far more successful when the property has not recently been on the market. Real estate previously marketed has been "tainted" with the seller’s asking price. When offered privately, the asking price limits how much the property will bring. Do purchasers ever offer more than the seller’s asking price at private treaty? When sold at auction, the selling price may very well exceed the seller’s expectations due to the competitive nature of bidders.
An auction “with reserve” is one in which the seller reserves the right to accept or reject the highest bid. Prior to auction day, the seller and auctioneer determine the minimum price for which the property must sell. If this price is not achieved, the auctioneer declares a “no-sale” and the property is withdrawn. The seller’s minimum bid should NEVER be publicly disclosed -- the most successful auctions are the ones where no one knows what the seller is willing to accept!
If my property is offered with reserve and declared a “no-sale”, then what?
Be patient. Don’t show your disappointment or frustration. You need to keep in mind that appropriate advertising will expose your property to a wide audience of prospective buyers -- buyers that are interested enough to take the time to attend! Some prospective buyers who want your property may get “cold feet” during the auction; however, there’s a very good chance they will make an offer even if a “no-sale” is declared.
How should my property be advertised?
Real estate is best advertised in local area newspapers, direct mail brochures, trader publications, on-site signs, and on the World Wide Web, which is the newest form of marketing able to reach potential bidders from all areas. We maintain our own internet website: www.bpauctions.com.
Simply put, it’s the desirability of the property. The more people who want it, the more the property will bring. This is the best possible auction scenario. More than once, eager and determined bidders have set record-breaking auction prices. Estate and trust properties, properties facing potential foreclosure, and any property where the seller is highly motivated are all excellent candidates for an auction.
Copyright © 1999-2008 Bill Payne Auctions, inc. All rights reserved.